It’s no longer enough to be a generalist, to appeal to the masses. Specificity is key to driving urgency, relevancy, and ACTION – and this guide breaks down exactly how to take your launches from BUST to BOOMING with spot-on messaging and positioning, and a streamlined schedule that’s easy for you and your team to follow and implement.
Get ready to take your launches from BUST to BOOMING – whether you're preparing to launch a brand new offer, refining your existing messaging, or simply driving more relevancy to meet the needs of your market today. product debut, or a relaunch to an existing audience.
How to master successful launch cycling
Ensure you have a strategic 6-week runway mapped out for every launch cycle, so that you’re primed to make the ask with ample time for nurture and list-building.
Crafting messaging that converts
Make sure you’re driving urgency and relevancy with messaging that actually matters now. Dig deep into the wants and needs of your ideal clients, and the kind of results they’re willing to pay a premium for.
Content pillar mapping
Build a framework for your launch that you can go to market with over and over again – one that reflects the incredible transformation that your program delivers.
The 2025 Live Launch® Planner is an implementation tool you’ll want to keep handy as you refine your launch and execute your cycles with precision and intention.
Whether you’re launching for the first time or working to optimize and scale your launches, this guide will help you lay the groundwork in a simple, concise and EFFECTIVE way.
